Those who want to see photographs on paper rather than on a screen have several options. At one extreme, there's a beautiful, 'sumo-sized' 476-page coffee table book of Annie Leibovitz's photography (complete with tripod to spare your arms and lap the stress of holding the massive tome) for $2,500 or $5,000, depending on the edition; or an Anselm Adams original photograph for anywhere from $8,000 to $50,000. At the other end of the spectrum, there's The Photocopy Club.
The Photocopy Club offers "xerography for photographers". Founded in Brighton by photographer Matt Martin, The Photocopy Club is based on two main principles: photos are better when they're printed, as opposed to googled; and we should all be able to put a print we love on our wall.
“With art becoming increasingly only affordable by the rich, photocopying seemed like the obvious medium to turn this on its head,” Mr. Martin told Dazed, “it’s about allowing people to own art again.”
The Photocopy Club's exhibitions throughout England and the rest of the world are a sea of black and white photocopies that are more evocative of a dorm room than a private gallery. The images are sent in by post from photographers around the world, often with notes of support for the project.
Visitors can buy a photocopy for £5... and feel secure that whether they decide to frame it or put it up with sticky tack, they've done the right thing.
The Photocopy Club returns to its home town of Brighton in February with an exhibition called What Brighton Means To Me.